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12 Feb 2019 [ Alliances Organizations ]
The Trustworthy Accountability Group (TAG), an advertising industry organisation that fights criminal activity in the digital advertising supply chain, has launched Project Brand Integrity, an initiative to protect European brands from association with illegal stolen content by alerting advertisers or their agencies to ads running on pirate sites in Europe. Project Brand Integrity will be implemented through a partnership with White Bullet, which will monitor and document ads on infringing sites, so the information can be shared by TAG with the advertiser or its agency.
Read the full article here...
12 Feb 2019 [ Alliances Organizations ]
The Trustworthy Accountability Group (TAG), an advertising industry organisation that fights criminal activity in the digital advertising supply chain, has launched Project Brand Integrity, an initiative to protect European brands from association with illegal stolen content by alerting advertisers or their agencies to ads running on pirate sites in Europe. Project Brand Integrity will be implemented through a partnership with White Bullet, which will monitor and document ads on infringing sites, so the information can be shared by TAG with the advertiser or its agency.
Read the full article here...