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A new survey published by Synamedia shows that more than half of all sports fans access pirated content at least once a month. On average, these pirates are more engaged than other sports fans. At the same time, however, the findings show that there are many different types of pirates, all with their own preferences and habits.
Copyright holders are no fans of piracy. However, pirates tend to be the biggest fans of their content, whether that’s movies, games or music.
Research has consistently shown that illegal downloaders and streamers are more engaged consumers. They also tend to spend more money on subscriptions, merchandise, theater visits and concerts.
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